PS VITA LAUNCH INDIA: A CONFUSED STRATEGY FROM SONY

The PS Vita will launch in India on the 22nd February.  The same day as launches in Europe and in the U.S.  It’s good to see that more and more console and video game makers are treating the Indian market seriously.  Or are they?

There are two PS Vita models:

1)       PS Vita Wifi:  can only be used online in a Wifi zone

2)       PS Vita 3G:  can be used online as long as you have 3G receptivity in the area you are in.

So the pricing for the PS Vita in India, UK, and the U.S. is as follows:

  • PS Vita Wifi:  UK – $362 (or £229);  U.S. – $250; India – $406 (or INR 19,990)
  • PS Vita 3G:  UK – $440 (or £279 ); U.S. – $299; India – $507 (or INR 24,990)

Answer is no.  $150-200 more than in the U.S.?  For real Sony?

Now, there are some financials behind it that explain some of the pricing  – like the 27% custom duty the Indian government put on any imported electronics, and the high manufacturing costs that Sony bear with the PS Vita (it took them years to make the PS3 profitable).  But with the Indian market being such a large and growing market – it’s a crying shame Sony have priced the PS Vita so high.  With both the PS3 and Xbox being available cheaper in India – and the PS Vita’s original sales struggling in Japan (as described here) – Sony is making it very difficult for the Vita to be widely sold in India.  We’re making progress – but we’re still not being taken as seriously as we should be.

If you are a hardcore gamer, can afford the INR20k outlay, and like portable gaming devices – here’s what you get for your money.

HARDWARE:

A Slick Design With Front And Back Touch Screen

  • Screen:  5-inch (130 mm) OLED touchscreen
  • Controls: two analog sticks, a joypad, a set of standard PlayStation face buttons, two shoulder buttons (L and R), a PlayStation button and Start and Select buttons, and a rearpad.
  • Cameras:  two cameras (front and rear) featuring face detection, head detection, and head tracking capabilities.
  • System:  512 MB of system RAM and 128 MB of VRAM
  • Battery Life:  3–5 hours of gameplay (no network, no sound, default brightness level), 5 hours of video, and up to 9 hours of music listening with the screen off (i.e. pack your charger if you’re travelling longer than you’re daily commute, and if you work in Bangalore it may not even last your whole commute).
  • Memory:  4-32 GB (and yes, you pay more for more).  Keep in mind that a game can use up to 1GB.
  • Additional Good Stuff:  stereo speakers, microphone, Sixaxis motion sensing system, three-axis electronic compass, built-in GPS (only for the 3G version) as well as Wi-Fi, 3G, and Bluetooth 2.1+EDR connectivity.

The graphics and speed of play are impressive – in terms of a gaming experience, it’s the best portable gaming experience available on the market.  But it doesn’t go as far as a tablet in terms of all round functionality.  In summary:  the best portable gaming platform with some useful gimmicks, but it won’t replace your tablet if you have one.

TITLES:

The PS Vita is launching with 26 new titles – including some big hitters that received rave reviews such as Unchartered & Wipeout 2048.  You also get access to 275 downloadable PSP games (to be confirmed for India), with more coming.  At the moment, there are no plans to make PS2 or PS3 games downloadable on the PS Vita.

In India, these will start retailing between INR2,400 – 2,800.  A bit cheaper than PS3 games – but not significantly.

Wipeout 2048 Shows Some Impressive Graphics.

SO SHOULD YOU GET ONE?

The PS Vita comes across as a confused product.  Sony is confused by how well it is going to do.  It feels like it’s halfway between a portable gaming device and a tablet.  And Sony confused its pricing model by making it more expensive in India than in the U.S. (or maybe they just got their geographies mixed up – who knows).  They also made it more expensive than a PS3 (again, they might have confused their products).

It shouldn’t take away from the fact that it is the best portable gaming platform, and will give you a whole new gaming experience with some cool touch screen interfaces, great portable playability, and the best graphics available on a portable device.

But you’ll be looking at 30,000INR to buy the console, a couple of games to get started, and a decent memory card.  If you’re a hardcore portable gamer – go for it (or ask a nice family member or friend outside of India to be generous on your birthday). If you’re just looking for a new gaming experience, thought you should know that the WiiU is being released in 2012 and rumours are that it may be cheaper than the PS Vita in India.  No recommendations yet.  Just saying…

If do go for the PS Vita and are looking to pick up some PS Vita games, check out our new PS Vita games section.

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