Our idea took shape when three wannabe-entrepreneur gamers got together to share their woes about how difficult it is to find the right games at the right prices in India. We would crib about how desperately the Indian gaming community needs a GameStop — to buy new and pre-owned games, and to trade-in old games for new ones. Eventually, we decided to stop waiting around and do something about it — of course, almost two decades of experience in marketing, branding, and consulting helped.
Our market analysis shows that the nascent gaming market is going to be huge in the coming years. With a growing spending capacity of the middle-class and a higher focus on the ethical and economic grey area of piracy, the demand for genuine gaming consoles and games will only increase. Companies realize this, most recently Sony reduced the prices of its popular PlayStation3 by 15% making it more affordable to entry-level gamers on a budget.
Right now, we are chugging ahead full steam in our efforts: we are working with designers across the world to help design our brand, we are working with a few web partners to help build our e-commerce site, and are in talks with distributors and couriers to send our games where they have never been before.